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A textbook and workbook introducing several theories of human and mass communication in a straightforward manner. Relying heavily on examples and exercises, the chapters are relatively short and include a founding or early journal article and reference to a more recent article that can be assigned. Instructors can use the book as a core text supplemented with readings and lectures, or as a supplement.
- Sales Rank: #2387795 in Books
- Brand: Brand: Wiley-Blackwell
- Published on: 1999-03-22
- Original language: English
- Number of items: 1
- Dimensions: 10.98" h x .75" w x 8.27" l, 1.73 pounds
- Binding: Paperback
- 348 pages
- Used Book in Good Condition
Most helpful customer reviews
6 of 10 people found the following review helpful.
Too simplified summaries on too many topics
By A Customer
This book summaries communication theories in both human communication and mass communication areas. It's a nice job but it is a kind of lecture note for undergraduate students or for graduate students who want to review theories for midterm or final exam. If you are an instructer, this book is not a bad choice, because your student will have a good summary-version of theories.
1 of 1 people found the following review helpful.
CLARIFYING COMMUNICATION THEORIES: A Hands-On Approach
By Patrick M. Mcdermott
This is a highly useful textbook and reference that lives up to its name. In a field where gobbldygook, buzzwords and obfuscation are all too common, this book helps students (and their instructors) clarifies the range of contemporary communications theories in an easy-to-understand and easy-to-implement fashion.
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